I know that other bloggers have talked about this subject extensively, but as someone who sees both sides of the coin, I wanted to give my two cents as well.
I'm a freelance writer by profession. I do writing work on my own, and this usually involved long-term project with bigger clients. In addition, I filter work to other writers through my writing company, ABContent. I like serving as project manager as much as I like writing, so this lifestyle is perfect for me. However, it puts me in a unique position, as I can understand the application email as a writer and as an employer.
Yesterday, I posted a job ad online to find another writer for my team, as one of my writers recently had a baby and won't be taking as much work. As I suspected, I got well over 30 responses to the ad on a single site, and the emails are still rolling in. Who made it to my short list and who did I delete right away?
Unfortunately, many of the writers that emailed me made the following errors, and those were the ones I've already deleted. Check over this list before you apply to any Internet job, blogging or otherwise. I've included bad examples, with names and other identifying features removed.
- Writer in complete sentences and proper English. If you're writing to a friend or even jotting a quick note to a client, emails don't have to be so structured...but this email is my introduction to your writing skills. Write it as if you were writing a very short cover letter...don't forget to proofread!
Bad real-life example:
Have been writing professionally for over 15 years--sports, news (print and TV), auto, corporate PR, non-profit spins, horses. Haven't met a topic I can't make interesting. Am full-time freelance, flexible schedule, deadline dedicated.
Attached are 3 samples.
Ms. Bad Writer
- Don't tell me why you're not at your last job. Sure, saying "I recently decided to become a stay-at-home mother" is fine, but I don't want to hear about how horrible your last employer/client was or how you're looking for the higher-paying jobs, etc. It makes me think that it might be hard working with you. And if it was a different reason other than a problem with the client? Frankly, I don't care unless it makes a difference in your writing abilities. Talk about your experience, not about your past employers.
Bad real-life example:
I wish to express my interest in your ad for writers. I'm currently dis-abled from my job as a truck driver. In a past life, I was a grant-writer for a non-profit (among other duties). My interests vary and I can research via internet. I have no specialized software and usually write in MSWord format. I have a lot of life experience and can write either in formal or informal style-I understand punctuation and grammar. As I am currently off-work, I guess you could term me 'full-time freelance'.
Thanks,
Mr. Talks Too Much About Trucking
- Follow directions! I can't encourage this enough. Read the ad completely and follow it completely. I specifically asked for three previously-published writing samples as links or .doc files, a few sentences (no resumes), and the subject of the email to be named something specific. You'd be surprised at how many people can't follow a few simply instructions. I don't care how eloquently your write - if you can't listen to me, you're getting deleted right away.
Bad real-life example:
Subject: Experienced Writer Available
This is regarding your online ad for freelance writers.
I am a writer with over a year’s experience developing content for Web and print media.
I am well versed in SEO techniques, have excellent research skills and the ability to write informative and engaging copy that’s perfectly optimized.
If you need to see samples of my work, please feel free to ask.
Looking forward to hearing from you
Best,
Mrs. What Were The Directions Again?
- Don't apply if you can't speak perfect English. I'm open to international employees. In fact, I encourage people from other countries to apply because that means there are writers working for me around the clock. However, if you don't have a natural flow to your English, you're going to be deleted. I don't want articles that sound like you wrote them in your native language and then used a computer program to change them to English.
Bad real-life example:
Hi There Mr. Allison Good Day To You!
This is in response to your listing on Online Writing Jobs; needless to say I would want to write for you. I am into writing for many years now.
I am based in India (precisely Bangalore city).
I can write about 6 articles of 500 word length in a day or 10 articles of 250 words without sweating too much, because I guess I butcher my keyword.
Your pay suits me fine absoultely. I do have a valid paypal account.
I have ghost written several articles which are published online. Here are a few samples.
I am ready to write a test. I am open to critics and I believe they are done to lift me up. If you like my style, I wish to hear back from you. Until then I remain with
Earnest Regards,
Mr. Non-English Speaker
- Ask questions, but don't make demands. I'm not a client looking for someone to do a project; I made it very clear in my advertisement that I'm the owner of a writing company looking for someone to join my team and willing to write for specific rates. It is fine to ask questions, but some of the emails I got sounded like they were coming from OTHER writing companies - they listed rates or made other demands.
Bad real-life example:
Greetings:
I've been writing feature articles, web content, blog posts and SEO for over 5 years. I have a background in journalism, having worked for a weekly newspaper, and can write on numerous subjects. My rates are as follows *rates deleted*.
I'm attaching a few samples and links to my work for your review. Please contact me if you have any questions about my services or rates.
Thanks,
Mr. Not Getting The Job
In closing I'd just like to mention that if ANYONE here would like me to look at their typical job e-interview application email, let me know. A good initial interview can mean the difference between getting the job and getting deleted.