As bloggers, we know the power of linking. Links raise your Google PageRank. Links send pingbacks to other bloggers in your field. Links make your blog more interactive for readers.But the real question is this: With all the linking you're doing, are you really ever saying anything new? Or, are you boring your readers to tears?
Reporting on news stories or directing your readers to new content is a great way to better your blog, but there seems to be an epidemic lately in the blogging world. One blogger will write a fun, interesting post...and then everyone blogging in the same topic regurgitates the same story. This happens over and over and over...until the blogger who originally wrote the post is no longer recognized as the inspiration. And us readers? Well, I don't know about you, but I'm bored to tears. There'd nothing I hate more than googling a topic that interests me and finding 700 websites with the exact same information.
So what's a blogger to do? How can you make the most of linking without boring your blog's readers?
- Tie in a news story to "tips" for readers. For example, say you write a gaming blog and you're writing a story about technical problems with gaming system. After you report the story, give your readers "ten gaming websites to check for solutions when you have system problems" or "what information you need to keep to make sure your warranty isn't voided."
- Give your opinion on the original piece. If you post a link back to a blog post called "The Top Five Sports Stars of 2007," don't just list their picks - talk about what you would have done different picking the list. Readers value your opinion.
- Point to other resources. If you just to have anything else to say about the topic, create of a list of places where readers can go for more information and opinions. These should NOT be other sources reporting the same information, but rather supplemental sources.


